LANCE
RUBIN

CEO - MODEL CITIZN, WORKSHOP FACILITATOR, FINANCIAL MODEL BUILDING

PARTNER AT THE OUTPERFORMER

FINANCIAL MODELLING, DECISION SUPPORT, DECISION VISUALISATION, FUTURE OF FINANCE

TECH-SAVVY FINANCIAL MODELLER & ANALYTICS EXPERTS

Lance has a wealth of financial modelling experience across financial and professional services having worked at two of the Big 4 accounting firms (PwC & KPMG), Investec Bank Corporate Finance & Advisory and National Australia Bank. He has 2 decades of corporate experience across professional services, investment and commercial banking and is also a judge on the world’s first Financial Modelling Innovation Awards.

Lance was also previously the CFO of fintech start-up Banjo (SME lender) and SequelCFO whilst founding Model Citizn, a financial modelling, analytics and automation consultancy firm. Model Citizn helps all businesses and governments simplify their complexity in order to make relevant, informed and purposeful decisions with insight by better managing cashflow and their Excel and PowerBI environment. He was also the co-founder of Full Stack Modeller.

Lance has run workshops across Australia & New Zealand on data analytics and data visualisation using PowerBI on behalf of ACCA and CA ANZ (CA Catalyst) and has commenced developing online training and workshop for these courses and look to deliver more training remotely. In addition, Lance is an A+ certified Modano user and trainer, certified trainer for the Financial Modeling Institute (FMI) and run courses in PowerBI and data analytics.

For the past 3 years, Lance has been a valued partner of The Outperformer and a director of BGC Consultants where he acts as the technical specialist in Financial Modelling and Analytics. 

Lance works with individuals and teams around:

1. Using the most advanced technology in financial modelling to help business leaders with their most complex strategic problems. This includes model building and the implementation of tools to drive efficiency and performance.

2. Educating and up-skilling accounting and finance professionals to more effectively leverage financial modelling skills and tools to solve problems, increase the quality and speed of decisions, and create value in their role.

3. Building bespoke financial models for complex decisions and organisations

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