
CEO of the practice, but at his heart; a successful founder advising founders. Brad has spent more than a decade building, leading, and stress-testing The Outperformer alongside the people he serves — which is why owners turn to him when the stakes are highest.
What this means for you
You sit across from someone who has run the same gauntlet you are running and worked with some of the world's largest and highest profile companies in getting there. He is not theorising about ownership pressure; he has lived it, and he advises from that ground. When the conversation gets to the real decisions — the team you can't fix on your own, the number you can't reach without help, the question of whether to keep going at all — Brad has been in that room before, on his own side of the table and on hundreds of clients' sides.
Where their juidgement was earned
- Founded and built The Outperformer from a single-person practice to an award-winning advisory team that has now worked with more than 120 change projects and owner-led businesses across Australia and internationally.
- Architect of the diagnostic-first model — the principle that no recommendation is given before the business and the owner are properly understood. That discipline now anchors every engagement The Outperformer team runs.
- Advised owners and executive teams across professional services, construction, manufacturing, technology, healthcare, and consumer goods through scale-ups, restructures, and generational transitions.
- Author, podcast host, community and charity sponsor, living life make a difference.
Recognition
Education & Training Program of the Year (Young Leaders in Finance Awards, 2018); Finalist, Professional Development Program of the Year (Australian Accounting Awards, 2019 and 2020), Australian Small Business Champions Finalist for Business Consultancy of the Year 2026.
How they work in the room
Brad is direct without being abrasive, curious by default, and genuinely uninterested in pitching something that isn't relevant and impactful. Outside the work, he is most often found with his family, somewhere near the water or doing something that tests his fears.
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