Tracie is the advisor owners turn to when the business has outgrown what one person can hold. She has personally run the operating engine of scale-ups — across finance, technology, risk, people, brand, and stakeholders all at once — which is exactly the moment most founders feel the load shift from manageable to overwhelming.
What this means for you
You get someone who has worked with multiple founders across a range of sectors, and has lived the back-of-house complexity that owners often feel buried by, and who knows how to put the structure underneath it so it stops running through you. Tracie's instinct is diagnostic — she will sit with your business and deeply focuses on what is actually constraining it. She is willing to dig into the unglamorous middle of the operating model where most of the real leverage hides.
Where their juidgement was earned
- 10+ years of consulting and advisory focused on the consistency of growth and owner-freedom challenges: cashflow, team, customers, capacity, and the founder's own bandwidth.
- Deep operating experience in regulated, high-stakes sectors — including resources, mining, and remote-community service delivery — where the cost of getting governance, risk, or people decisions wrong is immediate and visible.
- Scaled up as Chief Operating Officer of Complete Corporate Health, a Perth scale-up where she held strategic and operational oversight across Business Development, Finance, ICT, Risk and Compliance, HR and Culture, Brand Management, Public Relations, and Stakeholder Management.
- Scaled up as Chief Operating Officer at Sage Women's Health — a second scale-up rebuild, doing the same work again on a different business, which is the test of whether a leader's capability was the system or the situation.
- Mentor with Mentor Walks Perth, contributing to the city's community of senior women leaders.
Recognition
A senior operator chosen to sit at the COO level of two separate scale-up businesses — credibility earned by the only test that matters in operating roles.
How they work in the room
Tracie is curious, generous with her experience, and unafraid to dig into the parts of the business owners would rather not look at. She is the advisor who makes the hard conversation feel like the most useful one you have had in a long time.
Book a Diagnostic Conversation
