Simone has sat in the seats that matter — as a leader inside three of the world's top-tier pharmaceutical companies, and as a founder running her own businesses through every challenge owners actually face. Few advisors carry both lenses of large, well-developed organisations and small start ups. Even fewer use them as well.
What this means for you
You get an advisor who has lived the daily reality of running a small business and the strategic discipline of operating inside a global corporate. That combination is the difference between advice that sounds right in a workshop and advice that survives Monday morning. Simone meets you where the business actually is — and works alongside you to move it where it needs to go.
Where their juidgement was earned
- Founded and ran her own businesses across marketing and hospitality — first-hand experience of the exact pressures her clients now bring to her: cashflow, team, customers, and the founder's own bandwidth.
- Has personally guided owner-led businesses through transformative growth across labour hire, hospitality, software, food production, professional services, technology and data, agriculture, healthcare, real estate, construction, architecture, and technical services.
- Held senior sales and marketing roles across three top-tier global pharmaceutical companies — managing substantial portfolios, multimillion-dollar marketing budgets, and large-scale launches in highly regulated, competitive markets.
- Specialises in tailored growth strategies for owners who have built something real and are ready for the next stage — without losing the personality or the standards that got them this far.
Recognition
Repeatedly described by clients as professional, approachable, and genuinely committed to seeing owners succeed — the kind of advisor who is in the trenches with you, not commenting from the sideline.
How they work in the room
Simone is straightforward, optimistic, and firmly in your corner. She is the advisor owners call when they want a clear-eyed read on a decision and someone who will be straight with them about the answer.
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