Home Blog Downfall of a business leader: a misunderstood and inapplicable strategy

Downfall of a business leader: a misunderstood and inapplicable strategy

Strategy, Leadership | 9 Jun 2021 |

Have you already been to one of those “Strategy Day” where, in the end, everyone just goes back to their BAU and nothing changes? Why would that be?  

There are potentially a few reasons. But one could be that nobody really understood how to make the strategic direction happen. As in concretely, on a daily basis.  

Team members were left to their own device not knowing the who, the whatthe how and most importantly the WHY. As a result, they all went back to what they know and what keeps the wheels turning. 

If you type strategy oGoogle you will get thousands of responses, it's hard to know what's right. And also, does a theoretical definition help you make sense of what strategy means to you, your teamyour organisation and how to apply it? 

How about we start by flipping the question on its head and think about what strategy isn’t. Surely, we all have examples of this that come to mind.  

To only list a few, strategy is not:  

  • An off-site strategy session with flashy PowerPoint (even if a good presentation doesn't hurt)  
  • A cost-based only approach limiting the long-term investments and ROI potentials  
  • A list of goals that is not linked to underlying actions  
  • A vision statement not followed by concrete measures  


At its core, strategy is essentially problem-solving. To be able to relate to it your team needs to be able to: 

  • Analyse their options to solve the problems they are facing 
  • Know the outcomes each option will provide and what matters most 
  • Consider the timeframe and costs of each solution to determine what’s acceptable 
  • Be aware of the risks of not taking action 
  • And last but not leastmake a decision and roll it out with an implementation plan 


No matter how much knowledge we have, executing a plan is always the hardest partit is a case-by-case situation that has to be tailored to the company’s culture, goals and environment. But it is also the most essential piece of it all because, without actions, strategy is just a big fancy word. Your greatest opportunity as a business leader is to not only plan strategy, but get everyone on board and implement it.

Are you eager to make strategy happen within your team and your organizationWe are always happy to help and you can reach out to us directly at [email protected] 

You can also check out our Strategic Finance Leader Program. We are talking framework, process, day-to-day execution of strategy, not just big ideas. We are running our last intake in October so don’t miss out. 

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