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Home Blog EP#92 - Bringing Chinese EV's to the Australian Market With Jason Clarke
12May

Bringing Chinese EV's to the Australian Market With Jason Clarke
By Claire Wescombe | Blog, PR, business owner, small business, ceo, EV, Electric cars | 12 May 2025 |
🎧 LISTEN ON SPOTIFY 🎙️ LISTEN ON APPLE PODCASTS
Jason Clarke is a financial services and technologyexecutive, director and investor with a strong record ofbuilding companies in highly competitive markets bothin Australia and internationally. As TrueEV’s CEO, Jasonhas over 25 years’ experience in financial services andtechnologyIn this episode, Brad and Jason chat about all things EVs, the Australian car market, as well as what it takes to be a successful CEO.


Exciting Evolution in Automotive Technology

The automotive industry is currently undergoing a remarkable transformation, propelled by advancements in technology and shifting consumer preferences. As we stand at the intersection of tradition and innovation, it becomes clear that this evolution is not merely a challenge to navigate but rather an invitation to reimagine our businesses and the value we provide to consumers. The transition towards electric vehicles (EVs) and intelligent automotive technologies signifies a profound change in how we perceive and interact with transportation.

In the past, the automotive landscape was dominated by a binary choice: were you a Holden or a Ford person? This simplistic dichotomy often reflected one's personality, socioeconomic status, and even worldview. However, as our podcast guest points out, the streets today are filled with a diverse array of vehicles from various manufacturers, representing different countries of origin, ages, colors, shapes, and drivetrains. This diversity is emblematic of a broader shift in consumer behavior, where individuals are increasingly drawn to the unique stories and innovations that modern vehicles offer. The once rigid boundaries of brand loyalty are dissolving, giving way to a more eclectic and personalized automotive experience.

The rapid evolution of technology is at the heart of this transformation. With the rise of electric vehicles, we are witnessing a fundamental rethinking of what a car can be. The podcast highlights the excitement surrounding new technologies, from self-driving capabilities to enhanced connectivity features. Consumers are now faced with a plethora of choices that extend beyond the mere mechanics of a vehicle. Instead, they are considering the environmental impact of their choices, the convenience of smart features, and the overall experience of driving in a technologically advanced vehicle.


Australia Lags Behind EV Adoption: A Call for Change


As the world increasingly shifts towards sustainable energy solutions, the automotive industry is undergoing a profound transformation. Electric vehicles (EVs) have emerged as a cornerstone of this evolution, promising not only to reduce carbon emissions but also to enhance the quality of urban living. However, the adoption of EVs in Australia remains sluggish compared to other countries, particularly in Asia.  In Australia, public perception of EVs is polarized, with a notable segment of the population harboring fears about their safety and viability. 

In stark contrast, cities like Guangzhou and Shenzhen in China have embraced EV technology with remarkable success. With adoption rates soaring to approximately 90% and 70%, respectively, the shift towards electric vehicles has transformed urban landscapes and improved air quality. Once notorious for their pollution and chaotic traffic, these cities have seen a dramatic change, with cleaner air and quieter streets. The Chinese government's commitment to green policies and incentives has played a pivotal role in this transformation, demonstrating that such a shift is not only possible but can be achieved relatively quickly.

This episode also underscores the sheer variety of EV manufacturers in China, with over 200 brands competing in the marketplace. This abundance of choices has led to a diverse range of vehicles catering to different consumer needs and preferences. In contrast, the Australian market lacks this level of diversity and innovation. The absence of a robust regulatory framework and the slow pace of government incentives have contributed to Australia lagging behind in the EV race. Jason points out that Australia is more than a decade behind in adopting EV technology, which is a concerning reality for a nation that prides itself on being at the forefront of technological advancements.


Values Alignment Drives Team Success

Jason emphasized that, in the context of their EV startup, the brand's ethos revolves around eco-friendliness and a positive impact on the environment. This foundational belief shapes their hiring practices and team dynamics. Jason noted that even capable professionals from the traditional automotive industry might not fit into the team if their values do not align with the company's mission of promoting sustainability. For instance, the presence of a colleague driving a fossil fuel-powered vehicle could create a dissonance that undermines the collective commitment to the brand's vision. This illustrates the profound influence of values alignment on team cohesion and morale.

Jason's experience underscores the necessity of balancing values alignment with practical skills and problem-solving capabilities. While it is essential for team members to share the organization's environmental goals, the ability to navigate the complexities of the automotive industry is equally important. Brad and Jason explored how Jason is open to hiring individuals from diverse backgrounds, not just those entrenched in the auto industry. This approach fosters a culture of innovation, enabling the team to think outside the box and develop creative solutions that resonate with the evolving needs of consumers.

This episode also brought to light the significance of data-driven decision-making in understanding market dynamics. Jason acknowledged that initial assumptions about the target demographic for their EVs were challenged by actual sales data, revealing unexpected interest from baby boomers committed to sustainability. This revelation illustrates that a values-driven team must remain adaptable and responsive to changing market realities. The ability to pivot based on data, while maintaining a steadfast commitment to core values, is a hallmark of successful organizations.

One of the key takeaways from Dan's experience is the importance of making conscious decisions in the aftermath of failure. He articulates that individuals facing setbacks have two paths: to succumb to defeat or to rise and try again. This binary choice is critical; it sets the tone for future actions and attitudes. Dan advocates for the latter, encouraging individuals to embrace the lessons learned from their experiences. He asserts that the scars acquired through hardship carry a unique education that cannot be purchased or replicated in traditional academic settings. This experiential knowledge becomes a guiding force in navigating future risks and opportunities.

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