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14Jul

The Shiny Tech Syndrome: symptom of a failed adoption strategy?

Strategy, Finance, Automation | 14 Jul 2021 |

A brand-new sales system is in place. Now your sales representatives have access to this latest tool you expect your revenue to go through the roof but, things barely change... Panic, maybe this wasn't the right technology, what about trying another one or adding a new feature etc.   There you go; your organisation has the Shinny Tech Syndrome...

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