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Home Blog Business insights from Ella Baché CEO, Pippa Hallas: Embrace Change and Seek Support
6Nov

Ep #39 – Business insights from Ella Baché CEO, Pippa Hallas: Embrace Change and Seek Support
By Sonia Goss | Blog, Podcast, Real Talk With Outperformers, The Outperformer, Brad Eisenhuth, Entrepreneur, Ella Bache, Pippa Hallas, Cosmetic Chemist, Skincare, Business Success | 6 Nov 2023 |
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In this episode of Real Talk With Outperformers, Brad has an insightful chat with Pippa Hallas, the CEO of the beauty brand Ella Baché. Pippa shares the fascinating backstory of the brand and how it has evolved over the years. Here are some of the highlights from her chat with host, Brad Eisenhuth.

The Legacy of Ella Baché
Providing insight into the legacy of Ella Baché, the founder of the brand. Pippa describes how Ella was a cosmetic chemist who was passionate about raw materials and innovation in skincare. She worked alongside Pippa's grandmother, who was a beauty therapist, to create some of the first skincare products. Ella's mantra, "no two skins are alike," still resonates with the brand's focus on embracing individuality

Staying True to Values
Pippa emphasizes the importance of staying true to the brand's values, even in the face of potential financial gain. She mentions that they could have turned Ella Baché into a fast-food-like beauty brand and made a lot of money, but instead, they chose to stay true to their passion for embracing individuality and promoting healthy skin.

Partnerships and Values
When talking about the importance of partnerships in spreading the brand's message, Pippa shares how they partnered with Jessica Watson, the youngest sailor to sail around the world, to promote the idea that women can do anything. This partnership aligned with their values and helped them reach a wider audience.

Navigating Transformation
Pippa reflects on the challenges of navigating transformation, particularly in the digital age. She highlights the need for digitization and interconnectivity in the beauty industry. Ella Baché had to adapt to the rise of social media and the demand for instant skincare solutions while staying true to their values of promoting healthy skin and individuality.

Culture and Change
Pippa emphasizes the importance of culture in driving change within the organization. She mentions that culture “eats strategy for breakfast” and that it is crucial to have a strong culture that aligns with the brand's values. Pippa also discusses the need for flexibility and choice in implementing change, as well as the importance of surrounding oneself with a supportive and honest team.

Pippa's journey as the CEO of Ella Baché offers valuable insights into the beauty industry and the challenges of navigating transformation. By staying true to their values, embracing partnerships, and fostering a strong culture, Ella Baché has been able to thrive in a competitive market. Their focus on individuality and healthy skin sets them apart from the fast-food-like beauty brands, and their commitment to innovation and personalization ensures that they continue to provide exceptional skincare experiences.


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